There are no well-defined prompts for visitors to take action
On a business’ website, clearly state what you want customers to do when they visit the site. Strange as it may seem, people actually want to be told what action to take!
Complete the following exercise…
On each page of your site, think about where and how you can add a call to action. Layer in conversion opportunities like pop-up forms, alert bars, and timed or exit pop-ups. Any lead forms should be prominent and click-worthy. (Remember: the goal of your small business website is to capture leads and nurture them to become customers.)
If you think that people may not actually want to leave personal information with you, providing something of value that’s for free, its something that makes people more willing to share personal info like their name or email address in return.