Action Items

There are no well-defined prompts for visitors to take action

On a business’ website, clearly state what you want customers to do when they visit the site. Strange as it may seem, people actually want to be told what action to take!

Complete the following exercise…

On each page of your site, think about where and how you can add a call to action. Layer in conversion opportunities like pop-up forms, alert bars, and timed or exit pop-ups. Any lead forms should be prominent and click-worthy. (Remember: the goal of your small business website is to capture leads and nurture them to become customers.)

If you think that people may not actually want to leave personal information with you, providing something of value that’s for free, its something that makes people more willing to share personal info like their name or email address in return.

Website strategy and goal

Never Start creating a website without a strategy or goal

Everone knows what the common denominator of a profitable website is? A website strategy is started by creating a website plan helps a company define their goals, audiences, content, and even a measure of the performance. The website plan should answer the following questions:

  • Who is the audience?
  • What is your website’s goal or goals?
  • What functionality does the site require to achieve these goals?
  • What information do you need/want to present to the website visitors?
  • What other web properties will your site connect to?
  • How will you measure your success?

Defining a website strategy will help you not only balance having a beautiful site, but accomplish something for your business, too!