Never set it and forget about it, connect to Google analytics and monitor success and update content when necessary.
Many small business owners make the mistake of leaving their site be after they publish it, yet website management is not a “do it once – and – done” task. Instead, you should consistently refreshing the website based on how well it’s performing. Take a lead from the web analytics (use Google Analytics). If you have a page with low traffic, you may need to find ways to link to it from other pages, this could help to it to get page hits and increase the number of visits.
Other benefits of keeping fresh content on a website has to do with SEO. Blogs and social content give small business owners the opportunity to produce fresh content, which is one of Google’s many ranking considerations.