Update content

Never set it and forget about it, connect to Google analytics and monitor success and update content when necessary.

Many small business owners make the mistake of leaving their site be after they publish it, yet website management is not a “do it once – and – done” task. Instead, you should consistently refreshing the website based on how well it’s performing. Take a lead from the web analytics (use Google Analytics). If you have a page with low traffic, you may need to find ways to link to it from other pages, this could help to it to get page hits and increase the number of visits.

Other benefits of keeping fresh content on a website has to do with SEO. Blogs and social content give small business owners the opportunity to produce fresh content, which is one of Google’s many ranking considerations. 

Mobile device friendly

Today all websites should be built to accommodate mobile devices

The fact that in todays market, 30% of all website traffic originates from handheld devices like a mobile phones or tablets, yet 90% of small business websites are not designed to cater for these devices’ screen sizes. Failing to have a “responsive” site template or one optimized for these devices can drive away customers and hinder your search engine rankings and look unprofessional.

To check if your small business website is responsive ( for mobile devices) optimized, or needs a little tweaking, use Google’s mobile-friendly test tool.

  • Enter your site URL.
  • Google will rate your website’s mobile-friendliness using handy color-coded guides. 
    • A green light shows that your website passed the Mobile test,
    • A yellow light, there is potential for improvement,
    • A red light if you need a lot of help.
  • Google ranks everything from mobile page speed to screen capacity and resolution.

Verifying that your site is Mobile friendly and that your certificate is current and secure are an essential parts of the requirements.

The 9 mistakes

The 9 mistakes that you as owner of a Small Business Website Should Never Make!
A) Rely on a third-party website (social media) as your primary website
B) Relinquish control by outsourcing web tasks
C) Start creating a website without a strategy or goal
D) The website design doesn’t reflect your branding and vision
E) There are no well-defined prompts for visitors to take action
F) Do not let creativity (or design) outweigh a conversion factor
G) Today any website should be built to accommodate mobile devices
H) Always consider SEO for your primary website
I) Never set it and forget about it, connect to Google analytics and monitor success and update content when necessary.

On my next post I will expand on the above.