Tag Archives: content

Update content

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Never set it and forget about it, connect to Google analytics and monitor success and update content when necessary.

Many small business owners make the mistake of leaving their site be after they publish it, yet website management is not a “do it once – and – done” task. Instead, you should consistently refreshing the website based on how well it’s performing. Take a lead from the web analytics (use Google Analytics). If you have a page with low traffic, you may need to find ways to link to it from other pages, this could help to it to get page hits and increase the number of visits.

Other benefits of keeping fresh content on a website has to do with SEO. Blogs and social content give small business owners the opportunity to produce fresh content, which is one of Google’s many ranking considerations. 

Action Items

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There are no well-defined prompts for visitors to take action

On a business’ website, clearly state what you want customers to do when they visit the site. Strange as it may seem, people actually want to be told what action to take!

Complete the following exercise…

On each page of your site, think about where and how you can add a call to action. Layer in conversion opportunities like pop-up forms, alert bars, and timed or exit pop-ups. Any lead forms should be prominent and click-worthy. (Remember: the goal of your small business website is to capture leads and nurture them to become customers.)

If you think that people may not actually want to leave personal information with you, providing something of value that’s for free, its something that makes people more willing to share personal info like their name or email address in return.