Always consider SEO for your primary website
Most online experiences begin with a web search. In fact, there are around 3.5 billion searches concluded each and every day. The odds are pretty good that someone is searching for your business or industry right now, and having an online presence that is supported by an organic search, or SEO, is invaluable. “People are searching for your business, and you need to make sure they find you online,” says Alphametic.com
To ensure that your website is being found on Google and other search engines, you will need to implement at least some basic SEO on the website. Google has a complex algorithm with multiple ranking factors. So, as a small business owner, what can you do to boost your chances of ranking in top organic search positions in spite of increased complexity and competition? below are a few strategies:
Boost your page length:
The number of words on a webpage matter for SEO because Google wants you to offer enough text to know what both web visitors and website crawlers data to review and index.
Use SEO metadata and keywords:
Use a keyword tool (like Wordtracker) to find a keyword that is searched for a lot. First, focus on optimizing each page of your site with one primary keyword on each page. Then, use it on these elements:
- Metadata: meta-title, meta-description, and keywords
- Header tags (H1, H2, H3…)
- Body copy
- Alt tags (images)
Consider your site’s load speed:
Google’s got a need for speed… And so do visitors. Page speed has become a higher priority—particularly as search engines, like Google, begin to penalize slow-loading web pages in both organic search and pay-per-click arenas. Your website’s page speed affects your page rank, bounce rate, and your bottom line.